Privacy policy

This Privacy Policy describes how True North Map Co (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from truenorthmapco.com (the “Site”). This includes any interaction with our online store, including when you browse or shop for our National Park maps, BWCA maps, or other cloth navigation tools.

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your browser, IP address, time zone, and cookies. As you browse, we may also collect data about the individual pages or products you view, what search terms or websites referred you to our Site, and how you interact with the Site. This is referred to as “Device Information.”

We collect Device Information using the following technologies:

- Cookies – Data files placed on your device that may include an anonymous unique identifier. You can learn more about cookies or manage cookies at allaboutcookies.org.
- Log files – Track actions on the Site and collect data such as IP address, browser type, referring pages, and timestamps.
- Web beacons, tags, and pixels – Electronic tools used to understand your navigation on the Site, measure site performance, and support advertising and analytics.

When you make or attempt to make a purchase through the Site, we collect the following “Order Information”:

- Name, billing address, and shipping address
- Payment information, such as credit card, PayPal, Venmo, or other payment details
- Email address and phone number
- Order details, including the products purchased and shipping information

“Personal Information” in this policy includes both Device Information and Order Information.

2. How We Use Your Personal Information

We use Order Information to:

- Fulfill orders, including processing payment, shipping, and sending order confirmations
- Communicate with you about your purchase
- Screen orders for fraud or suspicious activity
- Provide updates, promotions, or content if you have opted in to receive them
- Support customer service, returns, exchanges, and order history

We use Device Information to:

- Help identify security threats, fraud, or suspicious activity
- Analyze visitor behavior and improve the Site
- Understand which products, pages, and content are most useful to customers
- Improve our overall store experience and marketing effectiveness
- Measure the performance of our advertising and promotional efforts

3. Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers when needed to operate our business, fulfill orders, improve our Site, and market our products.

These partners may include:

- Shopify: Our e-commerce platform, which powers our online store, checkout, order management, and related services.
- Payment processors: Services that securely process payments for customer orders.
- Shipping and fulfillment providers: Services used to package, ship, and deliver customer orders.
- Google Analytics: Used to help us understand site traffic, customer behavior, and store performance.
- Meta / Facebook and Instagram by Meta: We may use Meta Business Tools, including the Meta Pixel and related data-sharing tools, to help measure website activity, understand how visitors interact with our store, improve our advertising, and show relevant ads on Facebook, Instagram, and other Meta services. These tools may collect or receive information such as pages viewed, products viewed, cart activity, checkout or purchase events, browser and device information, IP address, and other information related to your interaction with our Site. Depending on our store settings and your consent choices, some customer information may be shared in a hashed or protected format to help match website activity with Meta accounts for advertising and measurement purposes.
- Email and marketing tools: With your consent, we may use marketing platforms to send product updates, promotions, newsletters, or other business communications.

We may also disclose your Personal Information to comply with applicable laws, legal processes, or enforceable government requests, or to protect our rights, customers, business, or others.

4. Behavioral Advertising

We may use your information to provide relevant ads for products like National Park maps, BWCA maps, and other outdoor navigation gear.

We use advertising and analytics tools, including Meta Business Tools such as the Meta Pixel, to help us understand how visitors use our Site, measure the effectiveness of our ads, and show relevant ads to people who may be interested in our products. This may include sharing information about your interactions with our Site, such as product views, add-to-cart activity, checkout activity, purchases, browser/device information, and similar website events.

You can opt out of targeted advertising or adjust your ad preferences through the following services:

- Facebook / Meta
- Google
- Bing
- Digital Advertising Alliance

You may also be able to manage cookie and tracking preferences through your browser settings or through any cookie/privacy controls available on our Site.

5. Do Not Track

Our Site does not alter its data collection practices when a Do Not Track signal is received from your browser.

6. Your Rights

Depending on where you live, you may have certain rights regarding your personal information.

If you are a European Union or United Kingdom resident, you may have the right to:

- Request access to the personal information we hold about you
- Ask that your personal information be corrected, updated, or deleted
- Object to or restrict certain processing of your personal information
- Request a copy of your personal information

If you are a California resident, you may have the right to:

- Request to know what personal information we have collected about you
- Request to know why we collected it and with whom we shared it
- Request deletion of your personal information, subject to certain exceptions
- Opt out of certain sharing or targeted advertising where applicable

To exercise any of these rights, email us at contact@truenorthmapco.com.

7. Data Retention

We retain your Order Information for our records unless and until you request deletion, subject to legal, tax, accounting, fraud prevention, and business recordkeeping requirements. This helps us support past orders and provide better service to returning customers.

8. Cookies & Tracking

We use cookies and similar tracking technologies to:

- Remember cart contents
- Customize your shopping experience
- Track site performance and usage trends
- Measure the effectiveness of our advertising
- Help show relevant ads through platforms such as Meta/Facebook, Instagram, Google, and other advertising partners

These technologies may collect information about your device, browser, pages viewed, products viewed, cart activity, purchases, and other interactions with our Site.

You can disable cookies in your browser, but note that some features of our store may not function properly. Where required, you may also be able to manage your cookie or data-sharing preferences through privacy controls available on our Site.

9. Security

We take data security seriously. Our checkout uses SSL encryption, and sensitive payment information is never stored directly on our servers. Shopify hosts our store and follows strict PCI-DSS compliance standards for payment processing.

10. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, new legal requirements, or updates to the tools and platforms we use.

11. Contact Us

If you have questions, want to make a data request, or need help with your account, contact us at:

Email: contact@truenorthmapco.com

Thank you for trusting True North Map Co. Whether you’re navigating the Boundary Waters or your favorite National Park, we’re committed to protecting your privacy — and your adventure.