About Us

True North Map Company is the passion of Jerod Arlich and Joe Spadino, local Boundary Water enthusiasts who have spent thousands of hours in canoes and on portage trails. They understand the importance of navigation and the need to have a trustworthy map. Tired of the fragility of the paper map- they decided to create one that was up to the rigors of a BWCA trip.  Combining the most accurate GIS data with cloth flexibility, Joe and Jerod have created a map that is wearable, durable and functional for wilderness adventure.  Guide reviewed and field tested-True North Canoe Maps are more than a map- now the most essential piece of gear in the boat. 

A portion of all proceeds from BWCA Canoe and Wall Maps goes to support Save the Boundary Waters in their efforts to spread awareness, and ensure the legacy of this one of a kind wilderness from the threat of sulfide-ore copper mining on its borders.