About Us

At True North Map Co, we make rugged cloth maps for wild places. Our mission is simple: build reliable, beautiful, and field-tested navigation tools for real outdoor use—whether you're paddling deep into the Boundary Waters Canoe Area (BWCA) or exploring your favorite National Park.

We specialize in high-quality BWCA maps and National Park maps that are waterproof, tear-resistant, and proudly made in the USA. Every map we produce is printed on durable fabric that holds up in a backpack, canoe, or campsite. These aren’t just souvenirs—they’re trusted tools built for backcountry travelers.

True North Map Co began with a love of wilderness and frustration with soggy, fragile paper maps. Our founder, Jerod Arlich, is a lifelong adventurer, mapmaker, and problem-solver who wanted something better: a map tough enough to survive real trips and beautiful enough to display back home. What started as a personal project quickly grew into a small business rooted in craftsmanship, exploration, and love for the wild.

Our cloth maps now cover a growing range of National Parks and the entire BWCA, with more areas on the way. From detailed BWCA navigation maps to fabric National Park maps of Zion, Great Smoky Mountains, Voyageurs, and Isle Royale, we design every map with clarity, accuracy, and usability in mind. We walk the trails, paddle the lakes, and double-check the details so you don’t have to.

Each product is carefully designed to include campsite locations, portages, trails, elevation contours, and natural features—everything you need to confidently plan and navigate your adventure. We’ve even included suggested routes and recommended campsites on many of our BWCA and National Park maps.

Whether you're canoe camping in northern Minnesota or hiking a backcountry trail in the Smokies, our goal is to give you the best possible tool for the journey. Trusted by outfitters, park visitors, and serious adventurers, our BWCA maps and National Park maps are built by people who live for this stuff.

We believe the outdoors is sacred. It's where we feel most alive, most present, and most connected to what matters. That's why we make maps you can count on—so you can focus on the experience, not your gear.

Thanks for exploring with us. See you out there.

—The True North Map Co Team

  • A portion of all proceeds from BWCA Canoe and Wall Maps goes to support Save the Boundary Waters in their efforts to spread awareness, and ensure the legacy of this one of a kind wilderness from the threat of sulfide-ore copper mining on its borders. When you buy BWCA Canoe and Wall Maps, you're not just getting a product - you're also supporting the protection of the Boundary Waters through contributions to Save the Boundary Waters.
Learn More About Save the Boundary Waters

  • True North Map Co. proudly collaborates with Friends of the Boundary Waters Wilderness by offering an exclusive discount on our Canoe Maps as a membership benefit to their donors.

    This partnership underscores our commitment to supporting environmental conservation efforts and enhancing the wilderness experience for enthusiasts.
Learn More About Friends of the Boundary Waters

  • Giving Back to Protect What We Love We’re proud to donate a portion of profits from every Voyageurs National Park map sold to Voyageurs Conservancy, the official nonprofit partner of Voyageurs National Park. Their work helps preserve and protect this uniquely water-based wilderness for future generations, and we’re honored to support their mission with every map purchased.
Learn More About Voyageurs Conservancy