About Us

Founded by Jerod Arlich, a dedicated Boundary Waters enthusiast, True North Map Company stems from a deep-seated passion for exploration. Jerod, who has logged thousands of hours navigating the rugged terrains and waterways, recognized the need for a reliable map that could endure the rigors of wilderness adventures.

Dissatisfied with the limitations of traditional paper maps, he set out to create a superior alternative. Utilizing the most precise GIS data and the versatility of cloth, Jerod designed a map that isn’t just wearable and durable—it’s an indispensable tool for any adventurer. Meticulously reviewed by guides and rigorously tested in the field, True North Cloth Maps have become the essential piece of gear for anyone venturing into the wild.

  • A portion of all proceeds from BWCA Canoe and Wall Maps goes to support Save the Boundary Waters in their efforts to spread awareness, and ensure the legacy of this one of a kind wilderness from the threat of sulfide-ore copper mining on its borders. When you buy BWCA Canoe and Wall Maps, you're not just getting a product - you're also supporting the protection of the Boundary Waters through contributions to Save the Boundary Waters.

  • True North Map Co. proudly collaborates with Friends of the Boundary Waters Wilderness by offering an exclusive discount on our Canoe Maps as a membership benefit to their donors.

    This partnership underscores our commitment to supporting environmental conservation efforts and enhancing the wilderness experience for enthusiasts.