Privacy policy
Privacy Policy — True North Map Co
This Privacy Policy describes how True North Map Co (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from truenorthmapco.com (the “Site”). This includes any interaction with our online store, including when you browse or shop for our National Park maps, BWCA maps, or other cloth navigation tools.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your browser, IP address, time zone, and cookies. As you browse, we also collect data about the individual pages or products you view (including BWCA maps, National Park maps, etc.), what search terms referred you to our site, and how you interact with it. This is referred to as “Device Information.”
We collect Device Information using the following technologies:
- Cookies – Data files placed on your device that may include an anonymous unique identifier. Learn more or manage cookies at allaboutcookies.org.
- Log files – Track actions on the site, collecting data such as IP address, browser type, referring pages, and timestamps.
- Web beacons, tags, and pixels – Electronic tools used to understand your navigation on the site.
When you make or attempt a purchase, we collect the following “Order Information”:
- Name, billing and shipping address
- Payment info (credit card, PayPal, Venmo)
- Email address and phone number
“Personal Information” in this policy includes both Device Information and Order Information.
2. How We Use Your Personal Information
We use Order Information to:
- Fulfill orders (including processing payment, shipping, and confirmations)
- Communicate with you about your purchase
- Screen orders for fraud or suspicious activity
- Provide updates, promotions, or content if you’ve opted in
We use Device Information to:
- Help identify security threats (e.g., IP-based fraud detection)
- Analyze visitor behavior (e.g., to optimize product pages for BWCA maps or National Park maps)
- Improve our overall store experience and marketing effectiveness
3. Sharing Your Personal Information
We only share your Personal Information with trusted partners to operate our business effectively:
- Shopify: Our e-commerce platform. Shopify Privacy Policy
- Google Analytics: Tracks site behavior to help us improve. Google Privacy Policy | Opt out
- Marketing Tools: With your consent, we may use platforms like Facebook or Klaviyo to show you relevant ads or send you product updates.
We may also disclose your Personal Information to comply with laws, legal processes, or enforceable government requests.
4. Behavioral Advertising
We use your information to provide relevant ads for products like National Park maps and BWCA navigation gear. You can opt out of targeted advertising here:
- Bing
- Digital Advertising Alliance
5. Do Not Track
Our Site does not alter its data collection practices when a Do Not Track signal is received from your browser.
6. Your Rights (GDPR & CCPA Compliance)
If you are a European Union resident:
- You may request access to your personal information.
- You may ask to correct, update, or delete your data.
If you are a California resident:
-Under the CCPA, you may request to know what personal information we’ve collected, why, and with whom we’ve shared it.
- You may also request deletion of your data, subject to certain exceptions.
To exercise any of these rights, email us at contact@truenorthmapco.com.
7. Data Retention
We retain your Order Information for our records unless and until you request deletion. This helps us support past orders and provide better service to returning customers.
8. Cookies & Tracking
We use cookies to:
- Remember cart contents (especially useful for multi-day trips while planning BWCA routes or National Park itineraries)
- Customize your shopping experience
- Track site performance and usage trends
You can disable cookies in your browser, but note that some features of our store may not function properly.
9. Security
We take data security seriously. Our checkout uses SSL encryption, and sensitive payment information is never stored on our servers. Shopify hosts our store and follows strict PCI-DSS compliance standards.
10. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in our practices, new legal requirements, or updates to the tools and platforms we use.
11. Contact Us
If you have questions, want to make a data request, or need help with your account, contact us at:
Email: contact@truenorthmapco.com
Thank you for trusting True North Map Co. Whether you’re navigating the Boundary Waters or your favorite National Park, we’re committed to protecting your privacy—and your adventure.
