Why We Chose to Print Our Maps on Cloth (and Why You’ll Never Go Back to Paper)

In a world filled with evolving travel gear and adventure tools, we found ourselves asking a simple but powerful question: why are we still printing maps on paper? As we explored the answer, we were led down a path of innovation, sustainability, and utility. The result? We made the bold decision to print all our maps on cloth—and here's why you'll never want to go back to paper again.

The Problem with Traditional Paper Maps

Paper maps have their charm, no doubt. They are nostalgic, widely available, and inexpensive. But when it comes to actual use in the wild, paper falls short. It tears easily, hates moisture, and wears out fast. For hikers, travelers, and outdoor enthusiasts, this is more than just inconvenient—it's limiting.

Cloth Maps: A Game-Changer for Modern Adventurers

Switching to cloth maps changed everything. Made from lightweight, durable, and water-resistant fabric, cloth maps are built to endure the toughest conditions. Whether you're backpacking through Iceland, kayaking in Patagonia, or navigating the streets of Tokyo, these maps hold up.

Durability That Survives the Elements

Rain, sweat, snow, and spills? Not a problem. Cloth maps can be folded, crushed, stuffed into a pocket, or even used as a bandana in a pinch. They don’t rip, crumple, or disintegrate. That makes them a smarter investment in the long run.

Eco-Friendly and Sustainable Choice

Cloth maps reduce waste. Printed on reusable fabric using eco-conscious inks, they're a sustainable alternative to one-time-use paper maps that often end up in landfills. Plus, they have a significantly lower carbon footprint over time due to their reusability.

Enhanced Usability in Real-World Conditions

Paper maps require constant care: waterproof cases, careful folding, and dry storage. Cloth maps don’t. They perform better in real-world situations because they're designed with actual usage in mind, not just cost and convenience.

Compact and Lightweight

Cloth maps fold smaller and weigh less than laminated paper maps. They take up minimal space in your backpack or travel bag and are always ready when you need them.

Multi-Purpose by Design

Need a quick towel, scarf, headwrap, or shade cloth? A cloth map is versatile enough to be more than just a navigation tool. In emergencies, they’re surprisingly useful beyond their original purpose.

An Aesthetic and Functional Upgrade

Let’s not forget design. Cloth maps don’t just function better—they look better. The rich, detailed prints make them ideal for wall displays, gifts, and keepsakes. They transform from functional gear into meaningful mementos.

Why You’ll Never Go Back to Paper

Once you’ve used a cloth map, paper feels... outdated. The convenience, resilience, and tactile appeal of cloth maps make them the go-to for travelers who expect more from their gear. It’s not just about where you’re going—it’s how you get there, and what you bring along for the ride.

Final Thoughts: Mapping the Future

Our choice to switch to cloth was rooted in a desire to innovate, support sustainability, and improve the travel experience. In doing so, we created something that lasts longer, works harder, and feels better in your hands.

Try one for your next adventure—and we promise, you’ll never go back to paper.