Behind the Map: How We Build Our National Park Series

Every map tells a story, but behind each one lies a journey of its own. Our National Park Series isn’t just about showing trails and landmarks—it’s about capturing the spirit of each park with artistry, precision, and purpose. Here’s a behind-the-scenes look at how we bring these unique maps to life.

Step 1: Researching the Park's DNA

Every project begins with deep research. We analyze topographic data, trail systems, ranger reports, and first-hand trip accounts. Our goal? Understand not just the geography, but the personality of each park.

Key Research Sources:

- USGS topographic maps

- National Park Service resources

- Trail guides and hiker forums

- Local cultural and ecological insights

Step 2: Fieldwork and First-Hand Experience

Whenever possible, we visit the parks ourselves. Hiking trails, talking to rangers, and observing how people interact with the space gives us valuable insights. Our maps reflect real-life usability because they’re made by people who’ve walked the ground.

Step 3: Precision Cartography Meets Human-Centered Design

Our cartographers turn raw data into refined, readable maps. We focus on clarity, contrast, and aesthetic appeal—without sacrificing accuracy.

What We Prioritize:

- Legible trail lines and elevation

- Intuitive symbology for landmarks

- Balanced visual hierarchy

Step 4: Layering in Art and Story

Beyond utility, each map is a piece of art. We draw on vintage design cues, natural color palettes, and regional textures to evoke the soul of each park. Each map is unique, like the park it represents.

Step 5: Sustainable, Durable Printing

Our maps are printed on cloth using eco-friendly inks and processes. The result: durable, beautiful maps that can be folded, washed, and reused—all while reducing paper waste.

Why Cloth?

- Tear-resistant

- Water-resistant

- Multi-functional (can be used as a bandana, towel, etc.)

Step 6: Final Quality Checks and Community Feedback

Before release, every map is reviewed by our team and often by local park experts. We also invite feedback from real users to ensure continuous improvement and relevance.

More Than Maps: A Mission to Inspire Adventure

Our National Park Series isn’t just about navigation. It’s about inspiring people to explore, protect, and appreciate these incredible landscapes. Each map is a gateway to deeper connection with nature.